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Search Engine Optimization: Understanding The Fine Points That Make The Whole Engine Work  

2011-09-20 11:26:29|  分类: 网站 |  标签: |举报 |字号 订阅

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I don't know about you, but for me understanding search engine optimization was something that made my head hurt. I had a website that wasn't achieving the rankings I wanted and I was confused about whether I would be able to do anything to improve the situation. But I soon learned that there is a series of search engine opposition techniques I could be using to help out my cause. In this article I'm going to discuss what a few of those techniques are such as keyword research, understanding the importance of low competition keywords, website optimization, updating content, adding a blog to my website, and other important search engine optimization points.

Submitting content to popular websites and directories

Submitting my content to popular websites and article directories was a search engine optimization method I never considered before. I simply didn't understand how this would help my site to rank better. But pretty soon I got the point; by writing content that was quality pretty soon people began to syndicate my content across the Internet. People began to bookmark my content as well which led to several back links pointing back to my website. I would imagine the search engines detected this and rewarded me as a result. One crucial factor here is to make sure the content created is related to your business or subject area.

Increasing the number of back links your website

The concept of back links was something I wasn't even aware of when I began to look into search engine optimization, but I soon learned that they are to search engines what gasoline is to a car. Back links to your website are crucial if you want to achieve high search engine rankings. Once I learned how to start getting these back links the rankings for my website shot through the roof. At first it was rough because I had no idea where to place these back links. But I soon learned that there are a few platforms you can use, and even though utilizing them will take time it is definitely worth it. Here is a short list of the places you can go to place back links pointing back to your website.

Utilizing any one of these platforms allowed me to place a back link pointing back to my website, and this not only helped me achieve better search engine rankings the more I did it, but I was also able to get direct traffic from these sources as well. You can do the same if you start taking advantage of one of these platforms right now.

Article directories

Blogs

Forums

Web 2.0 properties

Social bookmarking sites

Keyword research and its importance to search engine optimization

I didn't understand the importance of keyword research at first, because I was under the assumption that the keywords I wanted to use were the ones I should be targeting. But pretty soon I learned that I should be going for any keywords that will give me the ability to rank easily. After a while I can target higher competition keywords. So doing keyword research is another important search engine optimization factor. Every time somebody types in a given keyword content on your website that is relevant to what is on your site is going to show up. The only problem is there will probably be a lot of other people who have the same keywords as you.

Going for the low hanging fruit concerning keywords

The best solution for the problem I left off with would be to go for the low hanging fruit. If you are questioning why this would be so important, you will probably have a much easier time ranking for low competition keywords then high trafficked ones. By ranking for a series of low competition keywords you will be able to dominate the search engines. Search engine optimization for these types of keywords is far easier than for higher-level ones. Many of these low competition keywords are long tails, meaning more than two words. I didn't understand this at first, but once I understood how easy it was to optimize for these types of words ranking became much easier.

Website Optimization

I learned and you are about to learn that if you want to be successful with search engine optimization it is very important for you to create a site optimized for the keywords you are trying to rank for. What this means is you must make sure every component of your website includes your keywords. You want the title tags to include your keyword as well as the meta-description. A site that is badly optimized is going to have a difficult time ranking; this was something I experienced with my site. Once I was able to correct this small issue my site rankings improved almost immediately.

Adding a blog and frequently updating it with content

I wanted a website that would include content my readers would be interested in. But my only goal was to include the content one time and then focus on ranking it from there. I soon learned the error of my ways. If I wanted the search engines to recognize my site and give me better rankings I needed to constantly update content. But I didn't have any way to do this seeing as how I had a very basic website. I figured out the best solution that solved my problems. I found simply adding a blog and updating it with content made search engine's crawl my website more often. As a result I was able to achieve better rankings and get more traffic as a result. You can do the same thing, adding a blog to your website that you add frequent content to is one of the best ways to assist in SEO.

SEO is really simple once you learn the fine points that make the whole engine work. Some of those fine points include writing articles optimized for keywords you want to rank for and submitting them to popular websites and blogs, increasing the number of back links to your website, keyword research and going for low competition keywords, website optimization, along with adding a blog to your website that you will frequently update with content.


Sushant Risodkar is a Young Blogger from India who blogs at SmartBloggerz where he sharesblogging tips, ways to make money online and other helpful tips for internet marketers. Take a look at his blogginhttp://www.china-shower-products.comg profit formula to learn how to make money from blogs.

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